Founded in 2015 as Fashion magazine, Cactus now represents the most stimulating experience of creative culture. With a focus on publishing, art direction and imagery at large, Cactus acts as multi-direction creative studio with a distinctive curatorial approach.
2010s: The Hip Hop Takeover
The past decade saw Hip Hop imposing its influence like never before. In the 2010s Hip Hop attained his dominance on Pop Culture, setting what is cool and what is not, and having everyone following its last trends. Rap music is constantly selling more than any other genre and headlining the most important music festivals of the planet. Hip Hop transcends nations and races, having Asian kids dancing to rap songs on TikTok and white girls twerking on Instagram. These same white girls, whose sisters wanted to be Britney Spears, now want to be Cardi B.
by Giovanni Cagni
Cactus’ archive: everything you missed from previous issues